Race to the Stones

Race to the Stones

Client / Threshold Sports

Dixons Carphone Race to the Stones is a fully supported 100km challenge along an iconic Ridgeway. From the starting line to the finish next to the 5,000-year-old stone circle at Avebury, the competitors will experience some of the UK’s most breath-taking scenery and pass world-famous landmarks.

Held over two days, Threshold Sport wanted to capture the emotional essence of the journey in two separate films. Using Canon and Sony equipment, we followed the competitors across their 100km journey, with the edits being done in the back of a Volvo XC60 as we bumped along some rough trails. It was truly and epic event, with the resulting films receiving over 100K views in the week following the race.