Located in St.Anton am Arlberg in the western Austrian state of Tirol, Hotel Anton is a ski hotel with a difference. Created by the Falch family to be the pinnacle of alpine hospitality, whilst also developing its own architectural voice, Hotel Anton is an icon in an Austrian wonderland that has always aimed high and continues to deliver higher. Creating the new online presence whilst capturing its unique atmosphere was going to be a challenge, but one I was eager to take.
The heart of the visual aesthetic of the new design was photography. High-resolution images that convey the warmth and colour that the Hotel evocates. Every aspect of the hotel was captured and fed directly into the design of the new online presence. It was felt that these photos gave an accurate and appealing representation of the hotel and the family behind it, and it was important to allow this imagery to
Hotel Anton's new website would be built on the WordPress platform and would draw aesthetic inspiration from the contrasting, clean lines of the hotel's architecture. Responsive and Retina Ready, the site would be available in two languages; English and German. The structure is complex, and yet easy to navigate, covering all of the differing aspects of the Hotel and accompanying entertainment and facilities.